Personal Injury SEO Budget: Why Hire an SEO Agency?
SEO for personal injury law firms is an intricate process. The budget for your law firm may range from might range from $2,000 to $20,000 monthly. The prices vary according to the SEO plan you want to implement. The scope, niche, services, skill, and experience of the lawyers and the anticipated ROI can all impact the price of SEO services for a law firm.
Hiring a Marketing Agency for SEO
It is essential to hire a Law Firm Marketing Agency to cater to your firm’s SEO needs so that you can focus on your law practice. When you make a sizable investment in your SEO, you are assured that professionals keep an eye on your website daily.
SEO is an ongoing process that needs to be managed regularly. Google algorithms keep changing; hence you need to comply with the rules to ensure you are on the right track. Moreover, you will gradually increase your search ranking, for which you will need to analyze your SEO results and make changes where required regularly.
If you are unaware of the technicalities of SEO, you won’t be able to handle it by yourself. Hiring an SEO agency is ideal because you will have to pay the company to do SEO for you. They will have all the search engine and ranking tools required to bring your firm’s name to the top of the search results. Thus you don’t have to worry about the costs of these tools.
A wise investment in SEO also guarantees that you’re carrying out tasks correctly. As a personal injury lawyer, you may know that a slight wrong shift can ruin the whole reputation. Thus you wouldn’t want to take risks. The marketing agency you hire must be professional to gradually develop strategies to improve your name in the market.
There are cheap ways to market your firm known as “black hack tactics,” but they will not be beneficial in the long run. Moreover, Google’s search algorithm is strong enough to catch keyword stuffing, spam links, and other malpractices; thus, the good idea is to make an excellent investment to get good results.
Maintaining your website’s technical side is important because broken links can accumulate quickly. Errors on the site’s back end might not look good if a client visits your website during this time. An SEO agency will work through the technical aspects of your website, so you don’t have to worry about your website being slow or unappealing.
Investing in an SEO Marketing Agency
The price of personal injury lawyer SEO is complex, similar to the intricate process it follows. When investing in an SEO marketing agency, you need to ensure that they have sound knowledge and expertise in the field. You want to waste money by seeing no results. After recruiting a team for SEO, regularly ask for result reports. This way, you can ensure that your money is helping in building your online presence.
How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Is Your E-Commerce Shop Hurting Your Sales?
E-commerce shops are a dime a dozen. There are literally thousands of them out there. If you are in the e-commerce business, then you know how difficult it can be to stand out. To be successful takes more than having a website, a good product, and advertising. You need to invest in your website design. Consider if your website has any of these common problems.
Hard to Navigate
In order to get customers to buy your products, you need the purchasing process to be streamlined. Nothing that is not absolutely necessary should distract your customer from placing an item in their cart and purchasing it. The less time the purchase takes, the more likely you are to secure a sale.
If your website is difficult to navigate, you run the risk of giving your customers time to reconsider. Besides having easy navigation menus, you also need to plan how you display information. You should use the “F” principle so that customers can easily locate the information that they are seeking.
What the Customer Wants
Running a successful business boils down to one principle. You need to know what your customer wants and give it to them. The customer experience can be a challenge to get right, and while there are ways to improve it, there is no one size fits all solution for every potential customer. That is why so many e-commerce sites are investing in data tracking and artificial intelligence. By tracking data, you can learn a lot about the behavior of customers visiting your website. You can then use artificial intelligence to apply this data to improve your customers’ experience. For example, if you learn that a certain customer prefers the colors blue and green, artificial intelligence can display blue and green products before others.
Bad Reviews
Reviews are extremely important for ecommerce. If your shop has bad reviews, it is going to be extremely difficult to secure new sales. Unfortunately, you can’t just eliminate reviews. An unreviewed site is seen with just as much skepticism as one with bad reviews. There are a few things you can do to reduce the effect of bad reviews. First, get more good reviews. You probably have many satisfied customers that never gave you reviews. Reach out to them and offer rewards points in exchange for a review. Second, respond. When a customer sees that you responded appropriately to a bad review, they will know that you care about your customers. This will increase their willingness to purchase from your site. However, it’s also good to remember that sometimes bad reviews can do a lot of positive things for your business, depending on how you respond to them.
If you’ve recognized any of these problems in your own site, then you have work to do. The sooner that you can fix these issues, the sooner your profits are going to start increasing. Your website needs to be a place where your customers feel like they are receiving quality service, just like they would receive in a brick and mortar store.
If your sales are hurting, you might need some extra help to get them back up. That’s where we can help! Contact us so we can help you make a great marketing plan to achieve your goals.
Strategies and Tactics That Can Help Your Business Reach More Customers
You start a business with a grand plan. You might have opened your new place with a bit of fanfare. Often, a brand-new business will attract customers simply because it is new. Over time, that stream of new customers dwindles to a trickle, and your business growth begins to plateau. When this happens, it is time to think about some of the many ways that you can bring in new customers.
Expand Your Network
No single business can do everything. Most business owners have a specialized focus. By expanding your network of contacts, you increase the possibility that someone in another market will recommend your services. If you run a pet store, you will want to get to know all of the veterinarians in the area. If you do lawn care, you will want to meet people who do other home services. Some of this work might be done through cold calling on related businesses. Another important resource is a local organization that gathers business leaders like your local Chamber of Commerce. The broader your network of associates, the more people who know your business and can share it with their clients.
Free Advertising Websites
If you run a business in today’s world, you need a well-designed website. Yet, a website is only helpful if potential clients can find it. Free advertising sites helps direct more traffic to your site and helps your business gain more revenue. Podium says some of the top free advertising sites include: Craigslist, Locanto, Facebook, Oodle, Hoobly, and Geebo. These sites let users search by category and location, which means the people who see your site are actively looking for products or services related to your business.
Referral Marketing
Your loyal customers are the people who have had a positive experience with your business. They can also be one of your best unofficial marketing tools. If someone has a great relationship with you, you can encourage that person to talk about your business with other people. You can also print a brochure, flier, or card that you give to customers when they check out. At a minimum, this handout should have your basic contact information, especially your web address. Another fun way to let customers do some marketing is by holding special events like a private sale or educational event where invitees are asked to bring a friend.
Social Media Marketing
Part of marketing on social media is the digital version of referral marketing. If you have a social media presence, your loyal clients can follow you. Information that they like will appear on their feeds, available to pass on to other friends. However, there are many ways to market your business through sites like Facebook, Twitter, and Instagram. Social media sites allow you to do highly targeted advertising. When you pay for ad space, you can make certain that the information will appear on the screens of people in your desired population. You can limit the group by geographic region, age, gender, and other demographic markers. When you have a social media presence, it is important to remember that many of the things you post will remain online for a long time. Even if people criticize your business, do not respond to insults with insults. The short-term satisfaction of a knee jerk tweet can have long-term implications for your business.
Guerilla Marketing
Guerilla marketing is a tactic that allows businesses to flex their creative muscles. This style of marketing involves the element of surprise. Sometimes, this means doing marketing in unexpected places. A common example of this type of marketing is a wildly painted car that draws attention in traffic. Product placement in a popular television show is another example. Other guerilla marketing techniques include creating spectacles like a flash mob or a large art installation. In recent years, interactive events like treasure hunts that lead people to business have grown in popularity.
Community Involvement
While there are many creative ways to market your business, none of them is as important as having a good reputation. West Point School of Music explains that, particularly for local businesses, being involved in the community is a great way to reach out to potential customers. If you sponsor a local sports program or an event at a school, parents will remember that your business cares about their children. When your employees volunteer at a community cleanup event, people will know that you are invested in the community. Businesses are much more likely to receive the support of local customers when they make a positive impact. Volunteerism allows customers to see their values at work. Growing your business requires an intentional focus on reaching out to new customers. This outreach can take many forms, limited only by your imagination.
Of course, none of this matters if you don’t have a great site and strategy in place. If you’re ready to take your business to the next level, then reach out today and let us take your business to the next level!
Local Business? Here’s 4 Tips to Kickstart Your SEO
As a small business owner, you have a lot on your plate, and the one thing that may fall through the cracks is your SEO strategy. But there is really nothing more important than making sure that your current and potential customers can find you in the great wilderness that is the internet. Below you will find four easy ways to get started with SEO.
Google My Business
One of the first steps you should take when getting started with SEO is claiming your Google My Business listing. Basically, a Google My Business listing is a way that Google allows business owners to display their information correctly and consistently on all of Google’s platforms and products. One of the many benefits of a Google My Business listing is that your local customers will be able to find you easier and will have the correct address and phone number of your business. Second, the listing allows you to access analytics data about who is reaching you which enables you to target specific audiences. On top of that, you can manage reviews, take appointments, and respond to customers. You can claim your Google My Business listing very easily by downloading the app and filling out your information.
NAP Consistency
NAP, or name, address, and phone number, is the second step in managing your SEO. You want to make sure that your NAP data contains the correct address and contact information for your business because inaccurate information can skew and confuse search results. Just imagine: A potential customer searches for your business with an address they found on one of your social media accounts, but because the address you have listed on your website doesn’t match, they won’t find you at all! In addition, if your business’s name is listed slightly differently on several platforms, search engines will rank those results differently. For instance, “Carl’s Plumbing Ltd.” will have different results than “Carl’s Plumbing.” Search engines will even register this inconsistent business name as two different businesses.
Reviews
One thing you might not think affects your SEO is Google reviews. But, in reality, Google rankings factor in customer reviews. When a local customer searches for a business or service, they will see companies that have positive reviews first. What that means for you is that you need to prompt existing customers to leave real, legitimate reviews. And that’s not as hard as it may sound! As many as 70% of customers are willing to leave a review when asked. There are many ways to ask for reviews, including email campaigns, handing out cards with information on how to leave a review, printing out instructions on receipts, and even offering raffle entries or coupons for leaving a review. The more positive reviews you have, the more your local SEO will improve so that more customers can find you.
Local Citations
A local citation is basically your NAP, and as we said before, it’s important that your NAP is consistent. The problem, of course, is how you fix or update your business information. You can create your citation on many different platforms, including Google Business, Infogroup, Acxiom, and Localeze/Neustar. You’ll also want to make sure that your NAP is correct on all your social media platforms, such as Facebook, Yelp, and Twitter. While it may take some time to make your NAP consistent, in the long run, it will improve your SEO.
By using these four tips, your business will have the online presence it needs to be successful, and you’ll have a better understanding of SEO.
If you still feel out of your depth with SEO, let NETFLY help! We will assist you in building your website’s authority, audit any existing pages you have, make updates, and help you rank on page one!
3 Tips for Increasing Your E-Commerce Sales
E-Commerce sales are never as simple as setting up your website and watching the revenues hit your bank account. In order to run a successful and profitable site, it requires some forethought and focused effort. Here are some steps that you can take to enhance your company’s chances of running a successful e-commerce site.
SEO
As everyone knows, search engine optimization dictates how visible your website is. Search engines have their own algorithms that decide your placement in search rankings. You need to have various keywords placed the right way in order to rank highly. Amazon has its own SEO criteria that are applied for its own web page. Not only must you aim your SEO efforts at traditional search engines, but you should focus on Amazon criteria as well. Some Amazon SEO tactics can cost your company visibility and sales.
Social Media
Purchasing decisions are now most commonly made on shorter notice in today’s economy. Most customers are active on social media and receive ideas about what to buy from this source. This feeds an instantaneous loop where customers see something on social media and instantly use their mobile devices to act. Your company can advertise on social media and generally try to put forth creative content to give your business a buzz. You can use these outlets to generate excitement for your site and make it the “it” page. By running creative promotions on social media, you can bring plenty of attention to your e-commerce site.
Make Your Site Mobile Friendly
The days where customers simply sit behind a computer screen to make their purchases are ending. Most customers these days will make their purchases with their phones in a variety of different environments, supporting the idea that convenience is one of the primary advantages of online shopping. Your site should be designed to make it easy for these customers to use your site from their mobile devices. Many sales are lost when customers cannot navigate a website from their smartphone. If possible, you should design a specialized mobile version of your website to facilitate these purchases. This is easily done by using a conversion program for your existing website. This can also be done by designing an app for your e-commerce site.
Given the changes in today’s retail environment, it is vital that you reach your customers quickly and easily. By tailoring your e-commerce site and making it visible to both customers and search engines, you will enhance your prospects for success.
If you feel overwhelmed with your current workload and don’t know how to do it all on your own, you’re not alone. Let NETFLY help you out and assist you to be as successful as you can be!
Visitor Psychology and Coupons: What You Should Know
Do you have an interest in boosting sales and revenues for your business through coupons? As a business owner or marketer, you should be. Unfortunately, many people in your situation don’t know what drives customers to spend more whenever there is a sale. In fact, research shows that customers tend to impulse buy more when there’s a sale.
But, if you can get to understand the visitor psychology behind how consumers purchase products or services, you stand a better chance of improving your sales and promotional efforts, as well as the demand for your products or services.
There are several reasons why businesses or marketers use coupons, discount sales, and other promotional strategies. For starters, companies that understand the psychology behind discount offers build a positive brand image, bring happiness to existing and new customers, and increase their long-term sales and profitability. Perhaps you have entertained the thought of using coupons to boost sales, here are some facts you should know about visitor psychology and coupons.
People Like to Get Value for their Money
The visitor psychology behind sales offers plays into the essential truths about consumer behavior; consumers like to save money. Regardless of whether the savings amount to a dollar, that is value for the consumer—value that the consumer couldn’t get prior to using the coupon. Consider an outlet that lists all items at retail price but has a sale sign on each rack.
You will be surprised to find that the “sale” price at times is the normal price at other outlets, but when it is presented as a sales offer, it promotes value and gives customers the idea that they are getting a real bargain. In many cases, customers tend to impulse buy more when there’s a sale due to the perceived value they hope to get.
‘Coupons and sales on a site cause an increase in impulse buys, even if the discount isn’t much.’—Plus Voucher Code.
Discounts Minimize the Tendency to Search
Research has established that offering a discount or a coupon has a significant tendency to discourage consumers from looking for other offers. The reason for this behavior is that discount offers create a sense of urgency to buy, which dissuades customers from searching for other options.
It is worth noting that this effect on consumer behavior is especially important for retail businesses whereby price comparison before shopping is rampant due to the broad variety of competitors.
‘In the absence of a special deal, customers would otherwise abandon their carts…That is because 62 percent of consumers invest two or more hours each week scouring the web for promotions.’—Huffington Post
Discount Offers Create a Sense of Urgency
A discount or coupon tends to entice customers to make a purchase sooner. This behavior is often attributed to the notion of scarcity, in the sense that consumers know that discounts are not always easy to come by. Urgency is a vital aspect in pushing consumers past the purchasing edge and can be leveraged using marketing communications.
For instance, including “Last Chance” or “Final Day Offer” messages helps to eliminate purchase hesitations that might be holding shoppers back. This sense of urgency is another reason why customers tend to buy more when there’s a sale as they may see it as an opportunity to save more on bulk purchases.
What Can a Business do to Make the Most out of Coupons?
Now that as a marketer or business owner you have learned a few facts about the visitor psychology behind discounts and coupons, what can you do to leverage the power to boost sales and revenues?
Make the Offer Relevant to the Type of Customer
The more relevant the offer is designed, the better the customers’ experience and ultimately, customer engagement. For instance, a retail outlet like a grocery store can create coupons based on a customer’s previous purchases. You can use previous customer purchase data to customize offers to individual customers.
‘Coupons act as a type of incentive. For example, if customers can only get the coupon by writing a review, then once they have the coupon they’re more likely to shop with you again, boosting loyalty.’—Podium
Use Scarcity to Generate Urgency
“Hurry While Stocks Last” is a common marketing communications trick you can use. Adding a coupon or discount offer will only further make the deal sweeter. Look for ways to create a sense of urgency and accompany it with a discount coupon offer.
‘Free shipping is among those e-commerce promotion mantras that always work. After all, who would say no to merchandise that comes without transportation costs? Keep in mind that free shipping best works when offered for a limited period.’—Customer Think
In conclusion, tough economic times and the popularity of coupons play well into the hands of marketers and business owners seeking to boost sales and revenues through discount offers and coupons. Offering coupons and discount offers plays into the psychology of the consumers by creating value and a sense of urgency. It also dissuades customers from looking for other alternatives. Consequently, marketers and business can tap into consumer behavior to craft more effective promotional strategies.
Why Every Business Needs Reviews
Every Business Needs Reviews. When running a business, your principal objective is usually to win as many loyal customers as possible and make more sales than your competitors. However, in order to achieve your objectives you have to value the power of the internet and online presence. In this digital era, as an entrepreneur, building an excellent reputation for your business should be one of your top priorities. You need to create an easy-to-use website to help you interact with your customers and prospects virtually and make as many sales as possible. When building a website for your business, you have to include customer testimonials. You cannot build a good online reputation without customer reviews. You need to give your customers an opportunity to share their opinions regarding your products and service delivery.
As a businessperson, you have to understand that customers usually read reviews before buying products or services. If you have multiple positive reviews, you are likely to make many sales than your competitors. Therefore, reviews from your customers are critical to the success of your small or big business. This article explains why every business in the modern society needs reviews.
To Influence Purchasing Decisions
In this digital era, many people across the world rely on the internet for information. For instance, before a specific person buys a particular product or service, he must visit the internet to research. If the customer finds that your business has a good online reputation, he will buy from you. Businesses with positive Google reviews are considered more trustworthy than others. Therefore, positive reviews will help you create a good customer base for your business.
Achieve a Higher Search Engine Ranking
Search engine rankings are crucial for the success of any business. If you want your goods or services to shine online, you have to work hard to get a better search engine ranking than your competitors. Getting many customer reviews is one of the best ways to increase the ranking of your site. If there is more activity on your site, your business is likely to rank higher on major search engines such as Yahoo and Google. This technique will expose your business to the world and attract thousands of customers.
Constructive Criticisms and Suggestions
The opinions of your customers and prospects can help you improve the way you do business. For instance, once customers purchase products or services from your business, they may suggest improvements. As a businessperson, you should take these concerns or suggestions seriously and use them to improve your products and service delivery. Constructive criticisms give you a chance to improve business practices and solve customers’ problems. When responding to your customers’ complaints, you should do it intelligently to avoid disappointing them. Addressing people online using an abusive language will drive customers away from your business. Online reviews will give you an opportunity to know what irritates your customers and the areas that they want you to improve. Once your customers realize that you value their opinions, they will become loyal to your brand, which will boost sales. This will create a good and long-lasting relationship between your business and your customers.
Improves Landing Page Conversions
When advertising your brand, your aim is to get better conversion rates than your competitors. You should persuade customers and prospects to click your paid ads. If your site is more active and has positive customer reviews, the landing page conversion will improve. Additionally, you will get more clicks on your organic rankings. Active and highly ranked sites on major search engines usually get many visitors.
Therefore, as a businessperson, you should work hard every day to boost your online reputation and get as many positive reviews as possible. These reviews will make your digital marketing easier because customers and prospects will find you easily once they visit the internet.
Every Business Needs Online Business Reviews
Want to know more about how improving your reputation relates to smart digital marketing strategies and SEO? Contact NETFLY today to see what we can do to boost your rankings!
SEO: Beyond Clever Content And Keywords
Search engine optimization (SEO) is more complicated and encompassing than you may realize. Yes, things like keywords still matter, especially if your marketing plan includes paid advertising. And, yes, content is still king when it comes to keeping both searchers and search engines like Google happy. But there’s more to SEO than just clever content and keywords.
HTML Tags
More than 90 percent of online experiences start with a search engine. In order to give these all-important search engines a clue about what your web pages are about, you need the right HTML tags. The most important of these tags is the title tag since it’s what describes the topic of each page. Other key HTML tags include header tags, alt image tags that describe your images (crawlers can’t “read” images), and links and anchor text tags to give search engines some details about your links.
Meta Descriptions
By definition, metadata is just data about data. For SEO purposes, one of the most effective ways to present data about each of your website’s pages for both search engines and searchers is with meta descriptions. These are simply short descriptions of a page’s content. Ideally, they should include one or two relevant keywords and a reference to your location, if you are targeting a specific geographic area.
Higher Word Counts
At one time, “SEO experts” considered anything beyond 250 words too lengthy for optimization purposes. But times have changed. Today, it’s more in-depth articles and posts that tend to rank better on Google. So, what’s the optimal word count these days? The general consensus is to shoot for about 1,000 words, although HubSpot suggests that the sweet spot with word totals is about 2,500 words. Be sure to check with a word counter or some other tool.
Sitemaps
Sitemaps is a XML file that lists the URLs for websites. It allows webmasters to add additional information about each URL, such as when it was last updated or how often it changes, and how important it is in relation to different URLs and thus help the search engine scrawl more intelligently. These then help with SEO by presenting optimized laps or diagrams of your website’s various elements.
Think of it as the online version of those big maps in malls that show where every store is located. If you have a primary website, you may not need a sitemap at all. But if your site has multiple landing pages and several different features, a sitemap can make it easier for search engines to size up your website.
SEO Taxonomy
Taxonomy refers to classifying things. When applied to SEO, taxonomy means presenting a product or business-related information that’s on your site in a way that’s logical and organized. Doing so will make it easier for visitors to your site to find what they need. In turn, this creates a good user experience, which is one of the things that Google pays attention to.
Another aspect of SEO to consider is what you do off-page to direct traffic back to your website. This includes things like attracting links from trusted and relevant websites pointing back to your site, encouraging customers to leave feedback and post reviews, and remaining active and engaged on social media.
Local SEO
Once your on-site SEO basics are in place, don’t forget the essential elements of local optimization. Make sure every mention of your NAP (Name, address, phone number) is formatted exactly the same across your site. See if you can find citations or directories on the internet referencing your business, and try to get them to match your NAP formatting. If you’re really lucky, they’ll even link back to your site. To increase the pace of this process, services such as Yext will automate it for a fee. Get Google My Business functioning, and make sure your Google and Yelp reviews are putting your best foot forward. Your online reputation may the difference between attracting and not attracting a potential lead.
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What Every Online Business Should Know About Intellectual Property
When it comes to intellectual property and your online presence, it’s important to know what intellectual property is and how you can protect it from misuse. To begin, there are three main types of intellectual property and you most likely use all of them on the website you maintain for your business. For instance, patent law protects your products, whether inventions or discoveries, from being produced, used, or sold by others.
Intellectual Property and Artistic Expression
Additionally, copyrights will protect original artistic expression in the form of writing, artwork, or music. Even something as simple as an advertising pamphlet should be copyrighted to protect it against misuse. Finally, trademark protection can guard against others using your business name, symbols, and other designs that you use to distinguish your business. Without trademark protection, your company logo might be used by others or modified, which might adversely affect your business.
Copyrights
Obtaining a copyright is a simple process and relatively cheap, so there’s really no reason to let it go. You can apply for a copyright online via a digital form, which must be accompanied by a $35 fee. Conversely, the paper form, which is to be mailed in, must be accompanied by a $65 fee. You must file a separate copyright for each piece of creative work and you should be aware that the copyright must be renewed every 70 years. You can begin the process by visiting the U.S. Copyright Office website.
Patent
The process for applying for a patent is more involved and, as such, may not be something you try to do on your own. An attorney can help to expedite the process and can help ensure all documents are submitted on time, however, the typical attorney fees for this type of service usually cost $7,000 on average. If you do elect to pursue a patent without a lawyer, you can begin at the U.S. Patent and Trademark Office website.
Trademark
While this is not necessary, filing a trademark will make it easier to limit the use of your company’s name, logo, and symbols. Filing a trademark associates your company as the legal owner of this type of intellectual property and the trademark will be searchable in the agency’s database. The fees vary, ranging from $225 to $400 and this process is also initiated with the U.S. Patent and Trademark Office.
Without these protections, any of your intellectual property can be used by anyone without repercussions. This means your company’s name, logo, products, or documents can be used in any manner, even to maliciously harm your business. While it takes some effort and adds expenses to your budget, the value that these safeguards offer far outweighs those costs.
NETFLY is your key to aggressive growth. Start seeing predictably monthly profits with your very own marketing department — request a proposal today!
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