How Michael Schwartz Doubled His Market Share During the COVID-19 Pandemic Disruption
THE CHALLENGE
COVID-19 has disrupted many businesses, but our client’s wasn’t one of them.
Michael Schwartz could have been a statistic, but instead, his partnership with NetFly has made him an example of growth in the face of an unprecedented challenge.
When Michael first started working with NetFly, he was a bankruptcy attorney who also ran his own marketing. He was familiar with PPC and SEO but hoped he could squeeze more of a return out of his budget while growing his practice.
In order to compare his in-house work with NetFly’s, he split his existing advertising into two campaigns: one that his office would command, and another that NetFly would work on to ensure a true split test.
Within 90 days, the results were in.
The NetFly campaign was 3 times more effective than anything he’d tried on his own, and the best agency work he’d ever seen.
Since partnering with NetFly, Michael’s market share has doubled as if the pandemic didn’t exist. Even though search traffic for bankruptcy attorneys fell by 50%, Michael’s impression share and visibility more than doubled in that same period.
While most in the business world are still reeling from COVID’s financial impact, Michael Schwartz is thriving without missing a beat.
THE APPROACH
Use Google expertise, increasing market share by 120%:
COVID-19 and the moratoriums that ensured shrank the local BK market by over 50%. We responded diligently and swiftly, increasing Mr. Schwartz’s markets share by 120% during the pandemic.
Automate text messaging for qualified Bankruptcy candidates:
After applying PPC and design expertise, we knew we had the advantage; the next step in the client acquisition was to nurture the prospect, and compel excitement for a consultation via text messaging.
We used an advanced text system (developed in-house) to operate similar to a chatbot feature on a website. The result is prospective clients that feels engaged with, intuitively believing they are in talks with the right firm.
Aim for superior design to establish credibility & improved ROI:
Once a potential client clicks on an ad, you have 5 seconds to establish lasting credibility. To create a brand advantage, we designed landing pages to separate Mr. Schwartz from the pack.
Daily management and oversight of the entire campaign:
The maintenance, scheduling, updating, and constant (every 48-72 hours) management required to keep the campaign successful. It’s a fully turn-key experience for Mr Schwartz.
15 months later, his practices has added 60+ cases with NetFly’s help, at a marketing cost that has never risen. That, by definition, is scalable growth.
THE RESULTS
510% Increase In Market Share in 12 months
Attorney Schwartz enjoys 6-times more exposure WITHOUT spending 6-times as much on his advertising. The result is a high-volume practice at a low-volume investment.
140% Increase in Visibility, Despite COVID Challenges
While most Bankruptcy practices were tucking their tails hoping to wait out the pandemic, The NetFly Client Acquisition Program more than doubled Mr. Schwartz visibility, resulting in easily-won business.
13.7% Conversion Rate
The average law firm website only converts 6.9% of traffic. Mr. Schwartz's NetFly-derived laning pages work at more than double the efficiency, allowing him to literally add twice as much clientele without spending more on advertising.
Contact Us
Request A Call Back
Learn what your practice needs to triple revenue during your Strategy Session.
