How Busby & Associates and NetFly Add over
100 Family Law Cases per Year
THE CHALLENGE
When Michael Busby decided to take his small family law practice to the next level, he knew he would need to go beyond his referral sources to add new revenue.
At the time, the firm had worked with other digital marketing companies but struggled to find one that could keep their messaging consistent and truly understood their market to help them to scale the practice.
That’s when they decided to partner with NetFly, adding over 600 consultation requests per year, and closing approximately 20% of those requests for new business.
Since partnering with NetFly, the firm has grown from into Busby & Associates, and hasn’t looked back since.
THE APPROACH
Deploy a rapid growth plan for family practices:
Within a week, the Busby & Associates intake began receiving online form submissions from digital advertising deployed, monitored, and managed by NetFly.
Launch segmented messaging for men and women:
Men and women tend to have different goals when seeking family law consultation. So, we developed two separate campaigns for each gender, each with its own targeted messaging for maximum effectiveness.
Jumpstart the intake process through smart automation:
Once a potential client requests consultation, it’s important to make an immediate impression through email and text. We developed an automated sequence to create anticipation.
Daily management and oversight of the entire campaign:
The maintenance, scheduling, updating, and constant (every 48-72 hours) management required to make keep the campaign successful. It’s a full turn-key experience for the client.
THE RESULTS
20% Client Signup Rate
The team happily reports a 20% closing rate on the 600+ leads generated annually.
1566% ROI
After factoring in the cost of marketing, advertising, and our own fees, NetFly has paid for itself more than 15 times every month.
600% Brand Lift
In just one year, the prospect pool of Houston area residents is 600% more likely to have heard of the firm and associate them with a successful divorce.
THE METHOD
Plan the Campaign
Reach the Audience
Create Action
Convert New Clients
Engage for Referrals
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