According to the American Bar Association’s (ABA) 2020 tech report, 81% of legal firms claimed they keep a social media presence. In fact, 29% of these lawyers acknowledged that their social media presence contributed to client retention. Hence, social media has proven to be a strong marketing platform for law businesses.
Today, social media image building is a crucial component of internet marketing and public relations for any law business. Brand growth and social media marketing is a viable strategy to develop a client base and stand out from the competition.
How to Promote Your Law Firm on Social Media
For a successful law firm’s social media marketing campaign, you need a strong plan that entails proper research and well-thought decisions. Social media sites are different from one another in many aspects. Knowing what each social media platform supports and being aware of the target market you want to reach is crucial when building a social media presence. Start by focusing on the social media sites where your potential customers are active.
Once you have a clear picture of your ideal prospective audience, you must discover which social media platforms you want to establish a presence on. Some of the most famous social media sites for law firm marketing include Facebook, Twitter, LinkedIn, and YouTube.
Facebook has been the most widely used marketing platform. Many legal businesses have established their law firm pages on Facebook, where they interact with their target users and share content and ads to attract new clientele. You can post visually appealing content that connects the customer to your business and find answers to all their questions. Encourage participation through resharing and commenting so that your reach increases over time. Facebook has been great for paid ads too. You can go for ads based on locations or customer demographics so that people seeking legal help can find your firm’s name.
From entertainment to educational content and business promotions, Instagram has it all. It has been a growing platform with countless users scrolling every day. Law firms can create their Instagram accounts to share visual content such as achievement pictures, video testimonials, lawyer introductions, general FAQs, etc., for clients to interact. It serves as an informal marketing channel while maintaining your credibility and brand image. You can also sponsor ads for your target audience or conduct live videos where you can connect to the users in real-time.
LinkedIn is a great platform for networking and promoting your brand within the business industry and the target audience. Networking with other legal professionals and maintaining healthy relationships with them is essential to your firm’s reputation. The LinkedIn profile displays your qualification, achievements, and other professional experiences. You can increase referrals by adding references, case studies, and verdicts. Make sure to share compelling content that grabs attention immediately and makes the viewer remember your firm’s name whenever they require legal guidance. Since it is more of a professional space, ensure everything is relevant and correct.
YouTube
YouTube can be a valuable platform to spread information and share about your law firm. Most people seeking legal representation have several questions that they search on Google. You can use video content to answer these questions and spread information about the subject. Videos increase the client retention rate and prove to be a good promotion tactic. At the end of these videos, you can add a CTA (Call to Action) to navigate interested customers to your website. YouTube is a great social media marketing platform to spread awareness and market your firm through strong video content.
The three most popular social media sites used by lawyers are discussed above. However, Twitter has also benefitted law firms as the audience is active and readily engages with the content. Most people seeking legal representation fall between the age demographic of 18 and 44, and Twitter is a great place to find them. You can easily post important news or information about your business and include CTAs so clients can visit your website with a click. Ensure the micro-blogs and tweets you post or share are well-thought and relevant.
Why Need Social Media Law Firm Marketing?
In the digital-led era, if you want your legal business to succeed, you must have a strong online presence. Besides having a professional website, businesses also use other online platforms, such as social media, to target as many clients as possible.
Social media marketing increases your interaction with the target audience to turn clients into leads. The legal market competition is tough. Every law firm is trying to stand out in the online and offline market. Through social media you can post unique content that inclines target audience’s interest towards your business.
You may utilize social media to address their concerns, respond to queries, share helpful and enlightening information, and more. Brand awareness is easily spread through these platforms, where customers can connect to you more personally. Credibility and trust are also built when customers get to know you and your firm with the information you share.
Seek Social Media Marketing Consultation for Your Law Firm
Social media is free to use. You do not have to pay to create a business profile account on any of the mentioned social media sites. However, you must invest in a professional who manages your accounts well. Just like your website, your social media represents your business and professionalism. The accounts maintenance includes regular monitoring, revision, and updates. Everything should be according to your firm’s marketing strategy, from a small comment to a post. If you want to do paid social media ads, you need to devise a proper campaign.
Hiring a professional personal injury lawyer SEO to handle your law firm’s social media profiles is a great investment that would bring great benefits. These experts know what is going on social media and how to promote your legal business through efficient marketing tactics. Their experience with digital and social media marketing boosts your clientele and helps your firm grow.
