Less than 5% of people who search online go past the first page of results on Google, with 75% choosing one of the first three results. People facing personal injuries are primarily looking for quick options for their legal representation, and they won’t find your firm if it is not well-ranked online.
To boost your online presence, you will require an effective personal injury law firm marketing plan, and one of the best strategies to incorporate is SEO.
How Does Personal Injury Attorney SEO Visibility Help?
Search Engine Optimization (SEO) is best in both ways. It is a long-term investment, so it is worth spending money on, and it’s going to grant you traffic for years to come. That means you’ll want a steady stream of fresh leads each month without the hassle of generating leads one by one.
All search engines use SERP and algorithms to “crawl” web pages and pull out the most relevant content. Google is the source of 92% of all searches performed worldwide. Bing comes in second with over 3.5%, followed by Yahoo with slightly over 1.5%.
Since Google is the most used platform to search for almost everything and anything, you may find many personal injury firms making the best out of it. SEO is an affordable and effective way to generate leads online and drive traffic your way.
SEO will increase not only total traffic but also pre-qualified traffic figures. Qualified lead generation attracts visitors to your website who genuinely want a personal injury attorney. When done right, SEO will add to your sales by bringing in more customers and providing a competitive edge in the market.
Essential Aspects of Personal Injury SEO and how to cater for them?
As fascinating as it sounds, SEO can sometimes be challenging. You will either need an internal marketing team or hire a law firm marketing agency to help you with all the technicalities.
An essential aspect to consider when doing SEO is your website and its content. Personal Injury law firm websites should be strongly built to cater to customer needs and are appealing and attention-grabbing. The content you produce on your website should be relevant to all the information a customer anticipates from your law firm. You will require keyword research to find the correct phrases to improve your website’s ranking.
Backlinking is another component to incorporate into your SEO strategy. PR tools and techniques are required to mention your firm online. You will need to get listed in every legal directory while also looking for ways to get backlinks from trustworthy websites. Customers’ decision to choose you for their legal representation increases when they find you through multiple platforms.
Get SEO done Right
As discussed above, SEO requires a good plan and conduction to ensure you are benefiting from it. The good idea is to work with someone with all the expertise to help your firm. They will design a plan that works best for your law firm so you can enhance your presence and get a return on investment.
