Personal Injury Lawyer SEO Services by NETFLY
96% of people looking for lawyers and legal advice turn to the Internet. For a personal injury lawyer, appearing at the top of the search engines can lead to an immediate boost in new clients and explosive revenue growth.
At NETFLY, we take a comprehensive approach to law firm marketing, specifically personal injury lawyer SEO strategies that earn you premier placements on Google, Yahoo, and Bing for your industry’s most competitive keywords.
Contact us to schedule a complimentary strategy session.
BENEFITS
Benefits of SEO Services for Personal Injury Lawyers
You probably already know that SEO is short for search engine optimization, and it’s defined as the process of improving your website’s visibility by ensuring that it comes up on the first page of the search engines for the keywords that your clients are “searching.”
In a nutshell, SEO helps you attract new clients. While a car accident lawyer or medical malpractice lawyer could pay upwards of $100 for a single click with a paid ad campaign, SEO is an organic strategy that can continue to pay dividends over time.
There are several benefits to implementing a high-performing SEO strategy. We’ve identified the top five.
- 1. Increase phone calls, leads, and consultations.
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When people seek legal advice or services online, they’re often ready to act. If your website is among the first option a potential client sees, you’re more likely to get that click, phone call, or form submission.
- 2. Improve the quality of your traffic.
- We take a strategic approach to lawyer SEO strategies, which means that we focus on the keywords that reflect a high search intent. When a potential client is ready to take action, they’ll call you.
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We don’t waste time or money trying to rank for low-intent, research-driven keywords. The keywords that you’ll rank for when you bring NETFLY onto your team are the keywords that your best prospects are searching for online.
- 3. Build brand awareness.
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Name recognition is vital in any industry, and it can be particularly profitable for personal injury attorneys. As potential clients search for law firms and compare options, you’ll stand out if you’re at the top of Google and consistently outrank the competition.
- 4. Bury the competition.
- You could potentially become the Amazon of personal injury lawyers in your area.
- One of the reasons that Amazon dominates e-commerce (in addition to their lightning-fast delivery times) is that the site appears at the top of Google for almost any product you can think of. Go ahead; type in yoga pants, cat litter, peanut butter pretzels (or practically any product you can think of), and Amazon appears on page one. With personal injury lawyer SEO, your law firm could end up in a similar position.
- Investing in an effective SEO strategy (especially for a highly competitive nationwide term), will make it harder for your competitors to climb the ranks. Like most real-world situations, the early bird gets the worm, and you can get a head start by implementing SEO ASAP.
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As the saying goes, “The best time to start was yesterday. The next best time is now.”
- 5. Achieve long-lasting results.
- SEO is a gift that keeps on giving. Unlike advertising, where the benefits drop off as soon as you stop paying for media placement, SEO has a cumulative effect. You can continue to improve and maintain your rankings once NETFLY has done the heavy lifting for you.
- Even though it might take slightly longer to see results from your SEO efforts than the immediate gratification from a Google PPC campaign, our SEO clients appreciate that they can diversify client sources and obtain qualified leads at a lower relative cost.
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NETFLY takes an integrated approach to marketing because we believe that a concurrent SEO, PPC (pay-per-click), and social media strategy yields the most profitable results. However, it’s not a requirement, and SEO alone can still move the needle dramatically.
When SEO is done the right way, your law firm will be flooded with opportunities to increase revenue, and you’ll likely see your referral business rise dramatically as a result. While every law firm is different, there are eight essential elements of a successful SEO framework.
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Detailed Competitor Analysis
One of the first steps to devising a smart SEO strategy is to look under the hood of the competition.
We look at other top performers in your niche to analyze what they’ve done to achieve success and where they might have missed the mark. Then, we reverse engineer winning strategies and look for opportunities your competitors have missed.
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Comprehensive Keyword Research
The personal injury niche has thousands of potential keywords that could be targeted. There are also different keywords that an Internet user will type into the search engine based on where they are in the selection process.
We leave no stone unturned when it comes to identifying the keywords best suited for driving cases and, ultimately, revenue to your law firm. In addition to general keywords like “car accident lawyer near me,” for example, we will also determine specific questions and phrases your ideal clients are typing into the search engines.
For example, a phrase like, “Can I sue if I got injured at a hotel?” could position you at the top of Google for similar inquiries, and the people typing that question into Google are likely to have been injured and seeking an attorney for help.
Why Choose NETFLY as Your Law Firm Marketing Company?
A personal injury lawyer SEO strategy can be broken down into two elements: on-page SEO and off-page SEO.
As the term suggests, on-page SEO refers to SEO that’s done on your actual website. It includes:
- Keyword-rich content that serves your audience
- Optimized headlines and page structure
- Title tags, meta tags, and alt tags
- Structured data snippets
- Internal links
- Fast page load speeds
- Mobile responsiveness
- Site navigation
Anything that has to do with what’s on your page fits within this category, including both the front and back ends. Off-page SEO, on the other hand, refers to other places your website is mentioned. An off-page SEO strategy includes:
- Building links to your site from other authoritative websites
- Creating profiles on legal directories like Lawyers.com, Avvo, and Justia
- Optimizing profiles on social media channels like Facebook, Instagram, YouTube, and Yelp
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Local SEO for Personal Injury
The top priority for law aiming to reach a local audience is to have a plan in place to show up prominently in the Google 3-Pack. This section of organic search results appears at the very top of Google, and it captures 44% of the clicks. This means that nearly half of your client base won’t bother to scroll beyond the 3-Pack.
To help you earn premium placement in the 3-Pack, NETFLY optimizes your Google Business Profile (formerly Google My Business (GMB)) profile and ensure that your Yelp, BBB, and Chamber of Commerce presence is accurate and optimized.
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Effective Content Marketing
Content is often referred to as king, and this is especially true for a specialized area like personal injury. The people searching for your services are often in the phase of seeking information, and they are hungry for credible sources and guidance.
The content NETFLY may provide for personal injury law firm SEO includes:
- Practice area and service pages
- Quality blog posts that attract high volume traffic
- Informative articles and bookmarkable resources
- Infographics
- Videos
Quality content not only helps you climb higher in the search engines, but it can also position you as a thought leader. Our content team has depth and breadth of legal knowledge, so you can trust us to represent your brand voice.
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Authoritative Link Building
One of the most surefire ways to rank for competitive keywords and phrases is to acquire quality backlinks to your site.
For example, if you are a car accident attorney, you might publish pages on your website about what to do after a car accident or car accident statistics in a specific city or state. Other websites will likely link to this content as they provide resources and information for their audiences.
When those websites also have a strong reputation in their niche, those links provide a signal to Google that your site is the real deal. As a result, you’ll see your rankings improve as you continue to collect quality backlinks.
The more authoritative sites you have that link back to your site, the higher you can climb in the search engines. NETFLY has time-tested link-building strategies that help grow your online presence.
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Trend Monitoring
Digital marketing and SEO change at the speed of light. We’ve worked with attorneys who either tried to keep up with these changes themselves or had hired agencies that simply didn’t measure up.
Google’s search algorithm is constantly changing. It undergoes a major shift every couple of years, but there are up to 600 changes happening each year – that’s almost two per day!
In addition to keeping up with algorithm changes, NETFLY also monitors what’s working in the world of SEO, and we are constantly tweaking our strategies to ensure that our clients stay at the top. For example, we were early adopters in optimizing for voice-based queries, and we continue to adapt to Google’s crawl prioritization.
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Consistent SEO Campaign Analysis
SEO is not a “set it and forget it” model. Results can change by the hour, and it’s our job to keep our finger on the pulse of your rankings. Our account managers are constantly monitoring your position and looking for areas for continuous improvement.
Our professional team is also available to answer any of your questions. If there is ever something that you want to know about your SEO strategy, we are happy to assist and educate.
Solid On and Off-Page SEO
We work exclusively with law firms, so we’ve been able to become subject matter experts. Over time, we’ve honed proven, award-winning strategies that get you to the top of the search engines so that you can attract your dream clients.
Law firms across the country choose NETFLY for the following reasons:
- We eat, sleep, and breathe all things legal.
- You never have to worry about us having to “learn” your industry. We can hit the ground running from day one.
- You’ll never be locked into a long-term contract.
- We believe that you should have the ultimate say in who you work with. Our clients stick with us for years because they want to, not because they have to.
- You get exclusive access to our services.
- Our “one client per market” guarantee means that we will not work with any of your competitors.
- We are certified experts.
- A lot of personal injury lawyer SEO agencies claim to be the best, but few have the credentials to prove it. Our team has an impressive collection of certifications from Google, Facebook, and Bing. We stay on top of trends and best practices to help you maximize ROI (return on investment).
- Our reporting is 100% transparent.
- You already learned a whole new language when you became an attorney. You shouldn’t have to also learn all the intricacies of SEO or be expected to make sense of a jargon-filled report.
- We provide detailed, fully transparent reporting
- to ensure you always know how your SEO efforts are performing (and paying off). We keep you in the loop and fully disclose what we’re working on and how things are performing.
- To sum things up, NETFLY gets results for your law firm.
- Our clients consistently achieve annual revenue increases of 7 to 8 figures. In fact, we ONLY work with clients that have that goal! If you’re prepared for rapid growth, NETFLY will help you soar to the top with our personal injury lawyer SEO program.
Consult NETFLY Today and Start an SEO Campaign for Your Personal Injury Practice!
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