SEO Insider 45, Seth & Austin Irabor: How to Hack Pay-Per-Click Ads

In this episode of SEO Insider, Austin Irabor, the founder and president of NETFLY Digital Marketing, is interviewed by Seth Price about the very competitive pay-per-click advertising market. 

Austin discusses NETFLY’s comprehensive and all-inclusive PPC strategy and offers his insider knowledge on how to save costs while obtaining excellent conversion rates per lead. The two talk about how important it is for law firm managers to use PPC in the personal injury market in a unique way and how important it is to have a thorough intake process.  

A Comprehensive Strategy for PPC: Austin probably talked about NETFLY’s all-encompassing strategy for PPC advertising, which may include combining a number of tactics like data analysis, landing page design, ad copy optimization, and keyword targeting to optimize results. 

Maintaining Low Costs and High Conversion Rates: It’s crucial to create PPC marketing tactics that strike a balance between reducing costs and raising lead conversion rates. It’s likely that tactics like enhanced landing pages, ongoing campaign optimization, effective ad targeting, and attractive ad language were discussed.

PPC Creativity for Managers of Law Firms: Being unique in PPC advertising is necessary because the personal injury market is so competitive. Austin may have shared creative strategies, distinct message vantage points, or targeting techniques designed just for legal firms in this industry.

Holistic Approach to the Intake Process: Throughout the conversation, it’s possible that the significance of integrating PPC efforts with a comprehensive intake process was brought up. To do this, it could be required to optimize every step of the client experience, from the initial ad click to the final conversion or appointment reservation.

Navigating the PPC advertising space requires a deliberate and sophisticated approach in the highly competitive Personal Injury law practice landscape. The process starts with carefully choosing keywords that strike a balance between cost-effectiveness and competition. It is crucial to write ad language that appeals to people who are looking for legal advice after suffering personal injuries. 

It becomes crucial to target particular geographic areas and specialized audiences within those areas. Furthermore, it is imperative to adhere to ethical guidelines in legal advertising and optimize landing sites for conversion. Refinement of negative keywords, use of ad extensions, and adaptive campaign management are continuous processes that guarantee ads stay effective and relevant.

A/B testing for ongoing optimization and remarketing tactics to re-engage prospective customers are essential. A good PPC strategy is further reinforced by mobile optimization and the application of analytics to comprehend the customer journey and attribution models. 

These components come together to provide personal injury law firms with a thorough and well-thought-out PPC advertising strategy that helps them stand out in the crowded digital market.

In search of a competitive edge in the field of legal marketing? Make use of PPC’s power with professional advice! Go to the NETFLY website right now or give us a call at (866) 300-9191 to take advantage of customized tactics that advance your company. 

Don’t let the competition beat you; take advantage of this chance to rule the legal marketing scene right now!