3 PPC Management Pitfalls to Avoid
PPC management, also known as Pay per click (or PPC) marketing, is a very good technique that many companies use to boost their advertising efforts. Some of the biggest benefits of well-crafted PPC include increased leads, boosted sales and improved brand awareness. Still, marketing is a double edged sword and, like with any other method of advertising, a badly performed PPC campaign can cost an enterprise a lot.
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