E-Commerce sales are never as simple as setting up your website and watching the revenues hit your bank account. In order to run a successful and profitable site, it requires some forethought and focused effort. Here are some steps that you can take to enhance your company’s chances of running a successful e-commerce site.
SEO
As everyone knows, search engine optimization dictates how visible your website is. Search engines have their own algorithms that decide your placement in search rankings. You need to have various keywords placed the right way in order to rank highly. Amazon has its own SEO criteria that are applied for its own web page. Not only must you aim your SEO efforts at traditional search engines, but you should focus on Amazon criteria as well. Some Amazon SEO tactics can cost your company visibility and sales.
Social Media
Purchasing decisions are now most commonly made on shorter notice in today’s economy. Most customers are active on social media and receive ideas about what to buy from this source. This feeds an instantaneous loop where customers see something on social media and instantly use their mobile devices to act. Your company can advertise on social media and generally try to put forth creative content to give your business a buzz. You can use these outlets to generate excitement for your site and make it the “it” page. By running creative promotions on social media, you can bring plenty of attention to your e-commerce site.
Make Your Site Mobile Friendly
The days where customers simply sit behind a computer screen to make their purchases are ending. Most customers these days will make their purchases with their phones in a variety of different environments, supporting the idea that convenience is one of the primary advantages of online shopping. Your site should be designed to make it easy for these customers to use your site from their mobile devices. Many sales are lost when customers cannot navigate a website from their smartphone. If possible, you should design a specialized mobile version of your website to facilitate these purchases. This is easily done by using a conversion program for your existing website. This can also be done by designing an app for your e-commerce site.
Given the changes in today’s retail environment, it is vital that you reach your customers quickly and easily. By tailoring your e-commerce site and making it visible to both customers and search engines, you will enhance your prospects for success.
If you feel overwhelmed with your current workload and don’t know how to do it all on your own, you’re not alone. Let NETFLY help you out and assist you to be as successful as you can be!
